Monday, May 21, 2012

Cold Shoulder

Did you know that some metaphors may have their basis in mind and body? A cold shoulder, for example. People who were made to feel socially excluded reported feeling physically colder. Researchers at the Max Planck Institute found that participants were significantly faster at retrieving and retelling stories that chimed with the metaphor implied by their actions. So if they were moving marbles upwards, they were faster at retelling stories with positive emotional content than those linked to negative emotions, and vice versa.

No comments: