What you think consciously impacts what happens subconsciously. What you think and say shapes and redirects your brain’s chemical and electrical activity, to say nothing of changing your brain’s anatomy. That is what is so critical about your self-talk. Whether you say it aloud or just think it quietly and internally, your brain hears what you say and think. That speaks to the old axiom: if you think you can or you think you can’t, you’re right. The brain can only do what it thinks it can do—and what it thinks it can do is impacted by your thoughts and self-talk. Many people are believed to limit themselves of what they could do or be or contribute because of their limiting self-talk, their belief in what they are not and cannot do. What can you do about your self-talk patterns?