The “pratfall effect” appears to be well established in popular culture. It can be described as the tendency for a person’s attractiveness to increase or decrease after he or she makes a mistake, depending on the individual's perceived ability to perform well in a general sense. For example, an individual who is perceived as highly-competent would be, on average, more likable after committing a blunder. The individual would tend to be less likable after making a mistake or faux pas if he or she was perceived as an average person. The pratfall effect was described by Elliot Aronson in 1966. Since then, a plethora of studies have been conducted in an attempt to isolate the impact of self-esteem levels, gender, and the severity of the blunder on perceived changes in attractiveness or likability. The pratfall effect is also referred to as the blemishing effect when it is used as a form of marketing. More tomorrow.