Sunday, August 1, 2010

Your Brain and Neuromarketing

Neuromarketing is a new field of marketing that uses neuroscience, psychology, and other cognitive science techniques to study consumer responses to marketing stimuli. Some of the responses measured include eye tracking, heart rate, electroencephalography (e.g., EEG, functional magnetic resonance imaging – fMRI, galvonic skin responses). Will you purchase more Campbell's Soup because of this? The company hopes so! An artible by Ilian Brat entitled "The Emotional Quotient of Soup Shopping" outlines some of the neuromarketing techniques that the Campbell Soup Company has employed to warm up customer responses to shelf displays. And here I thought my "thoughts" of Campbell's soup were pretty much based on childhood memories! (smile)

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