According to a BBC documentary, the brains of Apple fans react similarly to the brain's of religious people. Now if that isn't something of an oxymoron! Neuroscientists say Apple's gadgets can trigger areas of the brain associated with religion. When a team of neuroscientists with an MRI scanner took a look inside the brain of an Apple fanatic, the results suggested that Apple was actually stimulating the same parts of the brain as religious imagery does in people of faith. According to reporters Alex Riley and Adam Boome, the scenes at the opening of the new Apple store in London's Covent Garden were more like "an evangelical prayer meeting than a chance to buy a phone or a laptop."