Sunday, March 18, 2012

Brain and Value Assignment

Did you know that the brain appears to size up products even when you are not consciously making purchasing decisions? fMRI studies have identified specific patterns of brain activity in the prefrontal cortex that predicted which cars people might unconsciously favor, even when not making purchasing decisions. These brain areas appear to impart value onto products (automatically or unconsciously) as soon as you’re exposed to them.

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