Christian Smith at the University of Notre Dame and colleagues, are studying the science of generosity, as they put it. They defined generosity as . They also pointed out that generosity also involves giving to others not simply anything in abundance but rather giving those things that are good for others. The goal of true generosity is to enhance the true wellbeing of those to whom it gives. Generosity can involve tangible and intangible gifts. Many automatically think of money and possessions. Some of the intangibles may even be more important in the long term, including personal time, attention, aid, encouragement, emotional availability, empathy, the sharing of information to help promote personal growth and high level of Emotional Intelligence, and so on. The researchers were also clear that generosity is not identical with pure altruism, since people can be authentically generous in part for reasons that serve their own interests as well as those of others. If indeed, generosity is a virtue, to practice it for the good of others also necessarily means that doing so achieves one’s own true, long-term good as well. Perhaps like all of the ‘virtues,’ true generosity is in people’s best enlightened self-interest to learn and to put into practice.