Some of you know that I enjoy showing brain-perception
puzzles at some of my seminars (e.g., facial shapes hidden among the branches
of a tree). Some brains see the tree first, others notice the faces first. Some
brains see most of the faces; others don’t. The results of a new study by Jay
Sanguinetti, a doctoral student at the University of Arizona, challenges
currently accepted models, in place for a century, about how the brain
processes visual information. He discovered that the brains perceives objects
in everyday life that its owner may not be consciously aware of. He showed
participants a set of black silhouettes. Some contained meaningful, real-world
objects hidden in the white spaces on the outsides and some did not. Meantime,
the brainwaves of the participants were being monitored with an
electroencephalogram, or EEG, while they viewed the objects. Surprisingly, participants’
brainwaves showed that even if a person never consciously recognized the shapes
on the outside of the image, their brains still processed those shapes to the
level of understanding their meaning.
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