To recap: the pratfall effect is a psychological phenomenon that says
your likability actually increases when you make mistakes! Competent people appear more
likeable and attractive when they make a mistake than when they are perceived
as perfect and flawless. No surprise, it is named after an American expression
or slang word for falling on your behind or keister. In
one study, psychologist Elliot Aronson asked research
participants to listen to recordings of people answering a quiz. Select
recordings included the sound of the person knocking over a cup of coffee. When
study participants were asked to rate
the quizzers on likability, the coffee-spill group came out on top. This means
that being real—acknowledging when you make a mistake, apologizing as
indicated, and moving on—may make you look better than an individual who seems
quite flawless due to being perceived as not being as human. Indeed, mistakes
are simply a validation that one is human. Everyone makes mistakes; not
everyone learns from them. Therein lies the rub.
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