Studies by Jason Moser PhD and by Ethan Kross PhD have shown that speaking to oneself using the words “I” and “me” tends to trigger downshifting into the mammalian or 2nd brain layer and subjectively hooked into one’s level of self-esteem. Electrical activity in the lobes of the frontal cortex and in the limbic system increased when study participants used ‘I’ and ‘’me’ in their self-talk, and they had to work harder to talk themselves into a positive view—even then, they failed to calm themselves down. The harder their frontal lobes worked, the more anxious their mammalian layer (limbic system) became. The given task pitched them into a vicious circle of rumination, anxiety, and more rumination. So was there a more effective self-talk style? More tomorrow.