Researchers found that when study participants addressed themselves using their ‘given name’ and the pronoun “you,” something very interesting happened in the brain. First, there was a dramatic reduction in anxiety levels; electrodes documented a vast reduction in energy consumed by the frontal lobes; the activity of the amygdala (part of the mammalian-limbic system) quieted down as well, its activity reduced by just about half. Participants were also more successful in the given task. Conclusion: toggling the way you address yourself—first person vs your ‘first name’ and ‘you’—flips a switch in the neocortex and in the amygdala (seat of fear), which gives you psychological distance, enables self-control, allows you to think clearly, and to perform competently. It minimizes rumination after you complete a task (a handmaiden of anxiety and depression), releases you from negative thoughts, gives you and your brain perspective, helps you focus more deeply, and make plans for the future.