Prosopagnosia

Do you have difficulty recognizing faces? Prosopagnosia, sometimes known as face blindness, involves an impairment in the ability to recognize faces, although the ability to recognize other objects may be relatively intact. There appears to be a congenital form of the face blindness, which may be inherited by about 2.5% of the population. The specific brain area usually associated with prosopagnosia is the gusiform gyrus located in the right temporal lobe of the human brain. So it appears that a person could be paying attention and still have difficulty recognizing faces.