Where did the term phubbing come from?

The brain creates technology and, in turn, technology impacts the brain—sometimes positively and sometimes negatively. Whatever else the human brain is, it is relational. It has a relationship with the mind; with other brains; and with technology. Technology is everywhere but there have been relatively few studies evaluating the impact of technology on the brain and the mind. James. A. Roberts and Meredith E. David, researchers at researchers at the Hankamer School of Business of Baylor University, are authors of what may be the first formal study of the impact on a relationship when a person uses or is distracted by his/her cell phone while in the company of the person’s relationship partner. The researchers reportedly created the term ‘phubbing’ to describe what has been referred to as the ultimate modern-day snub: snubbing someone in favor of your mobile phone. “I’d never do that!” you say. Are you sure?