Oniomania & Serotonin

Compulsive shoppers have been shown to be deficient in serotonin, a brain substance that impacts mood. Kellet and Bolton have described compulsive buying as the experience of having an irresistible–uncontrollable urge that results in excessive, expensive, and time-consuming retail activity. Typically, it is prompted by a negative affect and the shopping and buying is an attempt to raise one’s mood. Some have called it ‘retail therapy.’ If no compulsivity is involved it may be a mood lifter. But like the use of opioids, it can be either a therapy or an addiction, depending on whether it is adaptive or maladaptive. Unfortunately, oniomania can results in gross and often overwhelming social, personal, and/or financial difficulties.

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