Obesity is associated with the hyperactivation of the Brain Reward System for high-calorie (HC) versus low-calorie (LC) food cues, which encourages unhealthy food selection and overeating. It is triggered by seeing, smelling, thinking about, and picturing (visualizing) the HC food. The good news is that this learned behavior can be changed and the brain can rewire itself to activate when it sees healthier food choices. The bottom line? It comes down to personal choice. Do you prefer a short-term food and beverage reward or long-term healthier heart and brain? A Longevity Lifestyle recommends giving your heart and brain a break today. Overweight and obesity happens an ounce at a time—so does weight loss and prevention. The good news is that when you lose a pound, your body will dissolve and re-absorb the now unnecessary blood vessels.