Bias

Bias can be defined as an inclination in favor of or against something (person, place, thing, creature, creepy-crawly, food, object, substance, food, odor, environment, music, race, culture, skin color, ideology…) The brain appears to have a “built-in bias” for or against another and typical feels “safer” and more comfortable around familiar people or things. When the brain sees something—especially for the first time—it goes on high alert and tends to makes  nano-second decisions about safety.