Cultural Neuroscience is a relatively new science and I regularly look for new study results that can help people better understand how differences around the globe have a basis in the brain. The Department of Defense reportedly has provided a three-year grant to the University of Maryland. Cross-cultural psychologist lead researcher Michele Gelfand and her interdisciplinary research team will use brain measurements to help explain and predict a wide range of cultural differences, from self-control to creativity to cooperation. "Social norms, though omnipresent in our everyday lives, are highly implicit," Gelfand says. "This research has the potential to facilitate the development of theoretical models and measures with improved predictive power. It will advance our understanding of the connection between culture, brain, and behavior."