Cultural
Neuroscience is a relatively new science and I regularly look for new study results
that can help people better understand how differences around the globe have a
basis in the brain. The Department of Defense reportedly has provided a
three-year grant to the University of Maryland.
Cross-cultural psychologist lead researcher Michele Gelfand and her interdisciplinary
research team will use brain measurements to help explain and predict a wide
range of cultural differences, from self-control to creativity to cooperation. "Social
norms, though omnipresent in our everyday lives, are highly implicit,"
Gelfand says. "This research has the potential to facilitate the
development of theoretical models and measures with improved predictive power.
It will advance our understanding of the connection between culture, brain, and
behavior."
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