Some are frightened by the
term affirmations as they think it involves some type of self-fulfilling
prophecy or is part of the law of attraction, so called, or are scarily
powerful. Affirmations are powerful. You may have heard of the Pygmalion effect (named after the Greek myth of Pygmalion),
the
phenomenon
whereby higher expectations lead to an increase in performance. It is also known
as the Rosenthal effect (named for Dr. Robert Rosenthal, a
Distinguished Professor of Psychology at UC Riverside and arguably the expert
on self-fulfilling prophecy. Rosenthal and Lenore Jacobson believed a study
they did supported the hypothesis that reality can be positively
or negatively influenced by the expectations of others, called the observer-expectancy
effect—arguing that biased expectancies could affect reality and create
self-fulfilling prophecies. The corollary to the Pygmalion or Rosenthal effect is the Golon
effect: the phenomenon whereby low expectations lead to a decrease in
performance. [Rosenthal, Robert; Jacobson, Lenore (1992).
Pygmalion in the classroom (Expanded ed.)]
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