Friday, September 8, 2017


Some are frightened by the term affirmations as they think it involves some type of self-fulfilling prophecy or is part of the law of attraction, so called, or are scarily powerful. Affirmations are powerful. You may have heard of the Pygmalion effect (named after the Greek myth of Pygmalion), the phenomenon whereby higher expectations lead to an increase in performance. It is also known as the Rosenthal effect (named for Dr. Robert Rosenthal, a Distinguished Professor of Psychology at UC Riverside and arguably the expert on self-fulfilling prophecy. Rosenthal and Lenore Jacobson believed a study they did supported the hypothesis that reality can be positively or negatively influenced by the expectations of others, called the observer-expectancy effect—arguing that biased expectancies could affect reality and create self-fulfilling prophecies. The corollary to the Pygmalion or Rosenthal effect is the Golon effect: the phenomenon whereby low expectations lead to a decrease in performance. [Rosenthal, Robert; Jacobson, Lenore (1992). Pygmalion in the classroom (Expanded ed.)] 

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