“But I do not know what words to use!” is a comment I sometimes hear. As far as I know, there is no encyclopedia of “perfect affirmations.” By staying aware of what you tell yourself and listening to the style used by others when giving directions, it becomes easier and easier to recognize effective versus ineffective styles. I ask myself, “Do the words create a one-step picture or do they create a two-step picture that requires the brain to change the first picture into something else?” I was discussing Dr. Wegner’s work with a group of college freshman and said, “Don’t think about the white bear.” One of those college brains said, “Okay that tells me what not to do. What do you want me to do?” Another brain said, “Think about a brown bear.” The first brain asked, “Is that what you want me to think about? A brown bear?” It was such a clear example of unclear instructions.