Advertising & the Brain

I do not understand the reason companies show a picture on the Internet with a catchy title . . . then when you click on it the process begins with 6 lines about something entirely different with a “next” button—37 frames later you may get the answer to the first title question—or not. Drives me crazy! What’s the deal and what do you do?

 Since I am not privy to these companies, I can only guess it’s an advertising strategy—perhaps so you are exposed to all the adds surrounding the “6 lines.” This is my personal modus operandi: If I see an advertisement that looks interesting and I see “next”, I stop. The same with medical promotions that ask you to turn up the volume and listen, only to discover 57 minutes later that the answer is only available by purchasing a product. If the promotion offers a “script” I am more likely to read that and y to do that and have even made a purchase or two. Otherwise, my time is worth much more than that. If you really want to know an answer, google it. You’ll likely find it without having to sufferingly pace yourself hitting “next” or listen to someone drone on and on—unless you have nothing better to do. If you think that is harsh, remember that your time is valuable and does not last forever. Ask yourself, “How do I want to spend it?”