Mere Exposure Effect

Why do I tend to do the same things repeatedly instead of branching out and trying something new?

 The Mere Exposure Effect, also described as the Familiarity principle, posits that we tend to develop preferences for things simply because we become familiar with them. The more familiar you are with something, the more likely you are to repeat it. Studies have shown that individuals are more likely to adopt ideas that they are repeatedly exposed to, especially by the media. Sometimes this is a helpful thing—as in developing healthy habits. Sometimes it is an unhelpful thing—repeating old habits instead of an option with which the individuals is initially unfamiliar. Learn to become aware of what you do and ask yourself if this is a good path to continue to follow or it would be better to take a new path and learn new skills.

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