Wednesday, May 28, 2014
Sound and Radio Station Songs
Sound
is reportedly the first sense to begin developing in the human brain during
gestation. It is also reportedly the last sense to go when the brain and body die.
When you listen to the radio, do you prefer to hear familiar tunes over those
that are less familiar? Recently, “The Daily Stat” (Harvard Business Review) reported
that improved monitoring of consumers’ radio habits revealed that listeners pay
attention only when they hear songs they know. Because of this, it appears that
Top 40 radio stations are playing fewer songs with greater frequency. According
to the Wall Street Journal, the top
10 songs were played almost twice as often in 2013 as the top 10 songs were
played in 2003. Hmmm. Makes one wonder how new composers will (or will
not) get radio exposure for their songs.
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