Wednesday, May 28, 2014
Sound and Radio Station Songs
Sound is reportedly the first sense to begin developing in the human brain during gestation. It is also reportedly the last sense to go when the brain and body die. When you listen to the radio, do you prefer to hear familiar tunes over those that are less familiar? Recently, “The Daily Stat” (Harvard Business Review) reported that improved monitoring of consumers’ radio habits revealed that listeners pay attention only when they hear songs they know. Because of this, it appears that Top 40 radio stations are playing fewer songs with greater frequency. According to the Wall Street Journal, the top 10 songs were played almost twice as often in 2013 as the top 10 songs were played in 2003. Hmmm. Makes one wonder how new composers will (or will not) get radio exposure for their songs.